Consulting & Training

Build Business Memory Inside Your Organisation

Practical help for businesses that want relationships to outlast the people who built them.

What Louise Helps With

Louise Riddle works with organisations that depend on long-term customer relationships. Her engagements are tailored, but they usually begin in one of these areas.

Business Memory Audit

Understand where customer knowledge currently lives. Identify the gaps, the risks, and the relationships most at risk of being forgotten.

Telephone Account Management

Introduce or strengthen the Telephone Account Management role, contact rhythm and daily disciplines that keep relationships moving across your wider customer base..

CRM and Business Memory Alignment

Turn your CRM into a genuine business asset. Move it from storing information to preserving understanding.

One-Timer Reactivation

Identify customers who bought once and never returned. Understand why, and reconnect with a purpose.

Handover Gap Review

Identify the customer knowledge at risk if a key person left tomorrow, and put the disciplines in place to protect it before it walks out the door.

Human Discipline Training

Build the small habits that protect relationships. Meaningful notes, clear next steps, consistent follow-up.

Leadership Coaching

Help managers reinforce the behaviours that build Business Memory, and measure what actually matters.

Team Training

Develop the skills and disciplines needed to become an effective Telephone Account Manager curiosity, listening, empathy, commercial awareness, consistent follow-up and excellent customer notes.

How Engagements Typically Work

A Simple Approach

Every organisation is different. The shape of the work is not.

1. Understand

Spend time learning how your business currently manages customer relationships. Where does knowledge live? What happens when people leave?

2. Identify

Find the gaps worth closing first. Forgotten One-Timers. Stalled follow-ups. Weak handovers. Poor notes.

3. Design

Build the disciplines that fit your business, your team and your customers. Not a template. A working system.

4. Implement

Work alongside your people as the new disciplines take hold, with practical training, coaching and support as they put them into practice.

5. Embed

Make it part of how your business operates. Something that continues long after the engagement ends.

Who This Is For

Built for Relationship-Driven Businesses

Louise has worked across a wide range of industries. Business Memory applies wherever long-term customer relationships matter. The products and services change. The challenge rarely does.
  • Motor vehicle dealerships
  • Construction and civil
  • Professional services
  • Manufacturing and industrial
  • Trades and service businesses
  • Membership organisations
  • Not-for-profits and community organisations

If the relationship matters, remembering it matters.

Start With a Conversation

Most engagements begin the same way. A short discussion about your business, your customers, and the relationships you cannot afford to lose.